Launching Instant Coffee in Indian Market

Presentation Since ages Indians have been more disposed towards tea as opposed to espresso. In that capacity, advertising espresso in India can be an extreme activity. Be that as it may, inferable from the advertising procedures of organizations like Starbucks, a pattern of espresso drinking has fired getting, particularly among the more youthful generation.Advertising We will compose a custom article test on Launching Instant Coffee in Indian Market explicitly for you for just $16.05 $11/page Learn More There are sure nearby organizations likewise that produce espresso. Be that as it may, the nature of such brands isn't sufficient and also, the objective clients of such organizations are the white collar class clients. White collar class individuals incorporate the independent venture individuals, experts. Indeed, even the bottles in schools and colleges serve these brands of espresso. It ought to be comprehended that the market patterns vary from nation to nation. India is a creati ng nation and thusly, the individuals are not acclimated with the conventions of the Western nations. The current administrative writing demonstrates that the promoting procedures accessible for disguise are not fundamentally the equivalent across societies (Cayla Arnould, 2008). In any case, as studies and overviews show that India is quick finding the Western culture, it is normal that the espresso culture will likewise before long be pervasive among the individuals. This report examines and legitimizes a promoting plan for the presentation of moment espresso into the Indian market. The paper likewise plots the potential downsides and the way to beat them. The accompanying stream outline exhibits the graphical portrayal of the showcasing plan. Figure 1: Marketing Plan (McDonald Keegan, 2002) In this report, we will dissect the presentation of espresso in the Indian market utilizing SWOT and PESTEL breaking down methods.Advertising Looking for exposition on business financial matte rs? We should check whether we can support you! Get your first paper with 15% OFF Learn More Market Analysis/Audit External Audit This sort of review is done on factors that the association can't control. One of the most usually utilized device for breaking down the market of any item is PESTEL. It implies the Political, Economical, Social, Technological, Environmental and Legal viewpoints that may influence any business. Figure 1: PESTEL Analysis Economic India is right now the fifth biggest economy in buying power equality, not referencing its developing white collar class and youth with increasingly extra cash (Johnson Tellis, 2008). Since the objective clients are the young, the likelihood of achievement of moment espresso in India is high. Political India is a colossal equitable nation and the administration is occupied with the government assistance of its residents through different monetary approaches. The foundation arrangement of India is turning out to be better step by s tep. These variables can be of favorable position to any new organization that needs to begin its activities in India. Mechanical India is a quick creating nation and thusly, the advanced innovative developments are being embraced in all circles of life. Social-social The new organization may encounter vulnerability evasion from neighborhood buyers because of the dominatingly Indian tea-drinking society. The organization may likewise confront a social separation between its own advertising methodologies and those of its accomplices in joint endeavors (Heerden Barter, 2008). The huge decent variety of India, which is exemplified by conflicting approaches and social-financial imbalances, may likewise fill in as an obstacle (Johnson Tellis, 2008).Advertising We will compose a custom article test on Launching Instant Coffee in Indian Market explicitly for you for just $16.05 $11/page Learn More Legal India has severe arrangements in regards to outside possessed organizations. There are sure guidelines to be followed and burdens are forced on outside items. Ecological There are numerous social gatherings in India that are occupied with the protection of nature against contamination. These gatherings stage challenges organizations that are liable for any sort of contamination. On the off chance that the new organization needs to face such fights, it will discolor its picture. It ought to be the prime worry of the organization to hold fast to the non-contamination strategy. Market patterns: â€Å"†¦the showcase for espresso in India has been developing consistently as shoppers are getting increasingly worthy towards universal and premium brands† (BusinessWire, 2011). Inward Audit This sort of review is done on factors than can be constrained by the association Current Market Position The current market position of the organization will greatly affect its endeavor in India. It is a human inclination or brain research to pursue the famous ones. Target Marke t Traditional objective market for the new organization incorporates the â€Å"affluent, accomplished, desk customers† between the ages of 25 and 44. As the organizations extend globally, an emanant target advertise comprises of the â€Å"younger, less knowledgeable clients in a lower pay bracket† (Moon Quelch, 2003). SWOT Analysis Advertising Searching for article on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More Qualities Analysis Coffee is a propensity in the Western culture. Since India is a creating nation and the individuals are quick tolerating the outside items, the organization can make the most of the great open door for entering the quickly developing moment espresso showcase in India. Shortcomings Analysis The organization is yet to make advances into the Indian tea-drinking society and it is normal that it might address difficulties attempting to build up itself (Johnson Tellis, 2008). The organization may endure incredible monetary misfortunes if the U.S. retail locations fail to meet expectations due to unforgiving financial conditions or exceptional rivalry. Openings Analysis The organization can go into brand-diversifying concurrences with different accomplices in developing markets to help its business, notoriety and intensity (Johnson Tellis, 2008). Dangers Analysis a) Highly serious market The primary contenders of the organization in India are Cafe Coffee Day and Barista. b) Socio-political Groups There are sure social and political gatherings that are against remote items. Despite the fact that the quantity of such gatherings is constrained, they can make pointless aggravation. Suspicions Assumptions are basic in any promoting arrangement as they capacity to normalize the arranging condition (McDonald Keegan, 2002). This arrangement expect that moment espresso will accomplish a market section of 10 percent before December 2012 as the organization connects more accomplices and establishments in the Indian market. Value rivalry for the moment espresso advertise in India will drive value levels somewhere near 15% in all cases. Advertising Objectives Strategies Marketing Objectives The promoting goal of the organization ought to be to make an uncommon espresso experience that will make clients in India to visit set up outlets for the espresso, remain for the striking condition, and return for the association. It ought to be the approach of the organizat ion to fabricate a picture and notoriety separate from contenders planned for making brand dependability. Advertising Strategies Venkatesh takes note of that â€Å"†¦market division is a technique wherein a huge heterogeneous market is separated into little homogenous sections and a different showcasing program is produced for each segment† (Venkatesh, 2011). The market section chose for moment espresso is the very good quality buyer portion and the technique utilized will be value segregation. Estimation of Expected Results It is normal that the presentation of moment espresso into the Indian market will help the organization to quickly extend its retail tasks and increment development in its claim to fame deals and different activities. It is likewise expected that clients will accomplish higher fulfillment levels. Distinguishing proof of Alternative Plans and Mixes Alternative Plan Based on introductory deals of moment espresso, the organization may choose to present another moment espresso item to focus on the working class. Sheth sees that â€Å"the new working class, particularly in huge populace markets in China and India, is making enormous scope first-time purchasers of everything† (Sheth, 2011). Showcasing Mix for Instant Coffee a) Product The item †moment espresso †falls under the class of comfort items since it tends to be bought from chosen retail outlets and markets. It comes up short on the mark sharpness and darker-broil personality of blended espresso, hence is viewed as a phenomenal decision to contend in customary tea-drinking societies, for example, India (Business Pundit, n.d.). b) Price Instant espresso will be promoted to the better quality customer section, along these lines will be retailed at a top notch cost. The organization wishes to utilize the significant expense tag to show the high estimation of the item and its pledge to satisfactorily fulfill client needs and requests. Chan et al are of the assess ment that a successful value segregation technique imparts the one of a kind estimation of a specific item to the clients (Chan et al, 2010). c) Place where an item originally debuted and the appropriation organizes that exist to guarantee the item is enough restocked are basic achievement factors for any disguise work out (Chandrasekaran Tellis, 2008). Moment espresso is set to chief in the urban areas of Mumbai and New Delhi because of their prosperous privileged and high populace rates. Advancement Promotional exercises are basic in presenting the item to the nearby crowd and in focusing on showcasing correspondences with the view to inspire positive reactions from the focused on crowd (Narayan Manchanda, 2009). The company’s special exercises will spin around the verbal. Spending Marketing and other related exercises are expensive and, in that capacity, associations expecting to dispatch new items into worldwide markets must get ready enough

Lewin’s Leadership Styles

Analyst Kurt Lewin built up his initiative styles structure during the 1930s, and it gave the establishment of a considerable lot of the methodologies that followed thereafter. He contended that there are three significant authority styles:Autocratic pioneers settle on choices without talking with their colleagues, regardless of whether their info would be valuable. This can be suitable when you have to settle on choices immediately, when there's no requirement for group input, and when group understanding isn't vital for a fruitful result. Be that as it may, this style can be dampening, and it can prompt significant levels of non-appearance and staff turnover. Majority rule pioneers settle on an official choices, yet they incorporate colleagues in the dynamic procedure. They support innovativeness, and individuals are regularly exceptionally occupied with undertakings and choices. Accordingly, colleagues will in general have high employment fulfillment and high profitability. This i sn't generally a successful style to utilize, however, when you have to settle on a speedy choice. Free enterprise pioneers give their colleagues a great deal of opportunity by they way they accomplish their work, and how they set their deadlines.They offer help with assets and exhortation if necessary, yet else they don't get included. This independence can prompt high employment fulfillment, yet it tends to be harming if colleagues don't deal with their time well, or in the event that they don't have the information, abilities, or self inspiration to accomplish their work viably. (Free enterprise authority can likewise happen when directors don't have command over their work and their kin.) Lewin's system is well known and valuable, since it urges supervisors to be less totalitarian than they may instinctually be.The Blake-Mouton Managerial GridThe Blake-Mouton Managerial Grid was distributed in 1964, and it features the best administration style to utilize, in view of your anxiet y for your kin and your anxiety for creation/tasks.With a people-situated initiative style, you center around sorting out, supporting, and building up your colleagues. This participatory style energizes great cooperation and imaginative collaboration.With task-arranged administration, you center around taking care of business. You characterize the work and the jobs required, set up structures, and plan, arrange, and screen work.According to this model, the best authority style to utilize is one that has both a high worry for individuals and a high worry for the errand †it contends that you should focus on both, instead of attempting to counterbalance one against the other. Unmistakably, this is a significant idea!The Hersey-Blanchard Situational Leadershipâ ® TheoryFirst distributed in 1969, the Hersey-Blanchard Situational Leadership Theory contends that you have to utilize diverse authority styles relying upon the development of your colleagues. The model contends that with generally youthful people, you need an additionally coordinating methodology, while with higher development individuals, you need an increasingly participative or appointing initiative style.You can utilize this model in many business circumstances, whether or not you need to assemble another group or build up a current one.Path-Goal TheoryYou may likewise need to consider what your colleagues need and need. This is the place Path-Goal Theory †distributed in 1971 †is useful.For model, profoundly able individuals, who are doled out to a perplexing undertaking, will require an alternate administration come closer from individuals with low capacity, who are alloted to an uncertain assignment. (The previous will need a participative methodology, while the last should be determined what to do.)With Path-Goal Theory, you can distinguish the best administration way to deal with use, in view of your kin's needs, the undertaking that they're doing, and the condition that they're wo rking in.Six Emotional Leadership StylesDaniel Goleman, Richard Boyatzis, and Annie McKee nitty gritty their Six Emotional Leadership Styles hypothesis in their 2002 book, â€Å"Primal Leadership.†The hypothesis features the qualities and shortcomings of six authority styles that you can utilize †Visionary, Coaching, Affiliative, Democratic, Pacesetting, and Commanding. It likewise shows how each style can influence the feelings of your group members.Flamholtz and Randle's Leadership Style MatrixFirst distributed in 2007, Flamholtz and Randle's Leadership Style Matrix shows you the best administration style to utilize, in view of how competent individuals are of functioning self-sufficiently, and how imaginative or â€Å"programmable† the errand is.The grid is isolated into four quadrants †every quadrant recognizes two potential authority styles that will be viable for a given circumstance, extending from â€Å"autocratic/kind autocratic† to â€Å"con sensus/laissez-faire.†Transformational LeadershipThese initiative style systems are largely helpful in various circumstances, in any case, in business, â€Å"transformational authority † is regularly the best initiative style to utilize. (This was first distributed in 1978, and was then additionally created in 1985.)Transformational pioneers have respectability and high enthusiastic insight . They inspire individuals with a common vision of things to come, and they impart well. They're likewise regularly mindful , valid , compassionate , and humble .Transformational pioneers motivate their colleagues since they anticipate the best from everybody, and they consider themselves responsible for their activities. They set clear objectives, and they have great compromise abilities . This prompts high profitability and engagement.However, administration isn't a â€Å"one size fits all† thing; regularly, you should adjust your way to deal with fit the circumstance. This is the reason it's helpful to build up an intensive comprehension of other initiative systems and styles; after all,â the more methodologies you're comfortable with, the more adaptable you can be.Specific Leadership StylesAs well as understanding the structures that you can use to be an increasingly powerful pioneer, and recognizing the stuff to be a transformational pioneer, it's additionally valuable to find out about progressively broad authority styles, and the focal points and drawbacks of each one.Let's investigate some other administration styles that are fascinating, however don't fit with any of the systems above.

Good Things to Write a Persuasive Essay About

Good Things to Write a Persuasive Essay AboutA good way to get your point across in writing a persuasive essay is to come up with a list of good things to talk about in the essay. Make sure you provide enough good things to talk about so that the reader will begin to wonder if you are talking about something else when you write about the good things that are in your life. Let them know how they can benefit from the good things that are in your life. This will ensure that they do not come away thinking that you are only talking about the bad things in your life.Your list of good things to talk about should be short and concise. It should also not be too long because if it is too long it will not have time to grab their attention and make them want to read more.The fact is that you cannot begin your persuasive essay without discussing something that the reader is already curious about and are curious about it should be a good place to start. You can start this way by making reference t o a commonly seen or heard thing in the reader's life. For example, many people who go to parties usually bring some of their favorite t-shirts. Some party guests might want these shirts so that they can take one home with them. When you talk about this particular good thing to write a persuasive essay about, make sure you let the reader know why you think the party shirt would be a good idea for someone to bring home.What you will find is that there is always something good to talk about when it comes to good things to write a persuasive essay about. There is a tendency that people become bored and tired of reading essays that are full of facts that have nothing to do with their lives.Using a 'what' subject is a great way to get people interested in writing a persuasive essay about good things to write a persuasive essay about. You can start this way by beginning the essay with a reference to a particular kind of product or service that people have an interest in. You can use other examples like an art gallery or a new movie on television to get people excited about something that they might be interested in seeing or buying.Using the use of pictures as a way to draw the attention of the reader will also help to get people interested in the subject of good things to write a persuasive essay about. If you want to start the essay off with a picture, make sure that the picture does not focus on the negative aspects of the subject matter but rather highlights the positive sides of the subject.People will be more interested in reading an essay that discusses good things to write a persuasive essay about if the reader is excited about it. Writing a persuasive essay can be a challenge because it takes a lot of hard work and preparation before you can actually get the words out. However, if you have included good things to write a persuasive essay about in your essay, you will find that it has a much higher chance of success.A persuasive essay begins with good things to write a persuasive essay about. Get your reader excited about things that they can use in their own lives that will help them relate better to the positive parts of your life.

Sugawn Chair Critique - 1606 Words

Anthony Geha 10/27/08 Eng-101b-09 Mr. Mitchell My Family’s Sugawn Chair When I look around at people, and the way they act and respond to situations in life, I can’t help but wonder what it is that makes them act one way or another. Like complete asses in situations that don’t call for it, or other times when I feel like I can’t deal with something, there are those people who seem to have the patience of saints. I wonder if it is really the life they have lead and have been brought up to lead that crates their personalities for today. Does the fact that they have the warmest most loving supporting family make it easier for them to succeed in life? If there dad left when they were young, does it make†¦show more content†¦Along with the rest of the house as well, people would stop on the streets after it was done and just look in. The kitchen can easily be seen through the 6 big windows in the front of the house. My grandmother if you couldn’t already tell, loved to cook she was awes ome at it and it brought her so much joy, that her cooking could bring so many people together. Then again in 2001 more tragedy struck our family. My dad’s brother, my uncle, was diagnosed with a brain tumor and he fought very hard for a long time but unfortunately in 2002 he passed away from it and this was a very hard time for everyone. Not only because of the person he was, but it was my grandmother’s child, and no parent should have to live to see the day one of their children passes. He also was working to become a reverend at his church and was extremely active with youth groups to help children find more religion in their lives. There was probably no one less deserving of his young death than him. But as time moved on, we coped and continued the dinners and continued to stay positive and loving. Over time we as the grandchildren, there is 5 of us, played baseball in the front yard and backyard, played basketball in the street in front of the house, played video games and so many other games like hide and seek and capture the flag (which was hard to play ins ide the house) we watched numerous world series games and super bowls

Use Of Neurotrophins On The Function Of The Neuron...

Within nerve cells there are proteins called neurotrophins. They play a role in development and in the function of neuron signalling. Nerve Growth Factor (NGf) is a neurotrophin that stimulates division and development of sympathetic and embryonic sensory neurons. Without it functioning effectively neuron signalling is reduced. A 2010 study conducted on the brains of lab rats (Durson et al 2011) indicated that Vitamin D has the potential to upregulate VDR expression and nerve growth factor (NGF), thus reducing cell apoptosis and increasing nerve cell signalling. This mechanism indicates that VD may have cognitive enhancing effects as well as AD preventative effects. Vitamin D and Animal Studies In 2011 researchers, having grown an understanding of the mechanisms of AD development in humans, wanted to see if genetically modified mice with the ABPP gene could develop plaques in the brain similarly to aging human brains. 35% of transgenic mice died before 6 months and high levels of AB were found in the brains of these mice upon dissection. The transgenic mice who remained alive had increased levels of AB in the brain and increased biomarkers of DNA oxidative damage. When compared with wild mice the transgenic mice showed significantly higher memory deficits after behavioural testing (Xiong et al 2011). This indicates that when genetically modified to increase AB plaque formation, transgenic mouse models could be used in preliminary study of VD3 on AB accumulation. AnotherShow MoreRelatedEssay On Fmri1267 Words   |  6 Pagesbecause of the inability to record from the entire brain. Using a staggered single trial design, where stimuli are presented at different timings across trials (relative to temporal resolution), could achieve sub-temporal resolution as well (14). The use of multiple receiver coils can also decrease scan time in proportion to the number of coils used (10). By using single-shot, gradient-echo acquisition with a phased array coil, the grid space of a single slice can be covered in less time (31). ThisRead MoreAnnotated Bibliography On Human Biology Department3407 Words   |  14 Pagesthat can be useful in the framework of neurodegeneration. Deleglise et al (2013) fabricated a 3 chamber microfluidic chip. The chambers held one of: coritical neuron soma and dendrites, cortical axons, or striatal neurons. The chip was designed to replicate an oriented neuronal connection from the coritcal to the striatal cells. Through the us e of a chemically induced axotomy, by adding fluid to the central chamber (housing the cortical axon), showed that their chip could be used to simulate a lesion

Essay on Making Decisions as an Engineer - 1410 Words

Have you ever thought about how many precautions engineers have to take when designing new structures? Engineers have to take into account many â€Å"what ifs† about the new structure that is going to be made. They are in charge of the design, construction, and the maintenance of the physically and naturally built environment. The most important aspect engineers face is the safety for the community. Everything has to be perfect because the margin of error is really small. They also face tough decisions everyday especially when it comes to construction. They are usually present when construction has begun and are there to supervise the operation. If anything goes wrong the engineer is there to decide what is going to occur. These decisions are†¦show more content†¦A responsibility of the engineer of record is to identify without ambiguity the objectives of the project and potential unexpected and surprising outcomes. Before decisions can be made by the engineer of reco rd, an unambiguous understanding of the objectives must be constructed. A case in point was the two barriers proposed by the Corps of Engineers between the east end of Lake Pontchartrain and the Mississippi (Heiberg 2007). These barriers would have closed when a flood surge threatened New Orleans and surroundings. This was an advocacy stance by the Corps. This shows that the right decisions were made in case of emergency. A contrary stance was taken by Save Our Wetlands, Inc. in the role of protecting environmental features that would have been threatened by the use of the barriers. The decision maker has both responsibilities and also an obligation to behave responsibly. Any decision has associated responsibilities and Klein (1995) suggests four: causal responsibility, legal responsibility, moral responsibility and role responsibility. Responsibility is a big factor towards making a decision. Often, many people are involved in a decision, but ultimately there is only one owner resp onsible for that decision. These are some great factors that engineers take account of when making decisions but there are ways of makingShow MoreRelated Engineering Ethics Essay1653 Words   |  7 Pagesethics consists of. This means that students should be taught that instead of making their own decisions about moral issues, they are to follow the guidelines set out for them by engineering institutions. Many agree with this philosophy, for example Thomas Strubel says, ‘without the code of ethics as a guide engineers would be ill-suited to take on challenges of the future’ [1]. His reasoning for his argument is that engineers carry out work that have a great-influence on society and the environmentRead MoreGoing Abroad Essay1091 Words   |  5 PagesIntroduction Problem solving and decision-making are important skills for business and life. Problem-solving often involves decision-making, and decision-making is especially important for management and leadership. There are processes and techniques to improve decision-making and the quality of decisions. Decision-making is more natural to certain personalities, so these people should focus more on improving the quality of their decisions. People that are less natural decision-makers are often able to makeRead MoreThe Physics Of Mechanical Engineering961 Words   |  4 Pagesmetal, which is the thermal expansion. Mechanical engineers use combination of material, human and economic resources to develop mechanical solutions that help satisfy the needs and wants of society. They must be confident and accurate when making decisions. Engineers try to look at the problems in the society and come with innovative ideas in order to solve the difficulties. 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A professional engineer requires high responsibility, especially problem-based solving skills to cope with workplace environment and compete with others. Problem-based learning (PBL) is really important to reflect the professional practice of engineers. There have been several definitions of PBL. According to Lizinger, Lattuca, Hadgraft and Newstetter (2011, p.134), PBL is the approach that allows learners to practice finding solutionsRead MoreCode of Ethics Assignment1001 Words   |  5 PagesASSIGNMENT 1. Understand the role of codes of ethics and discuss its function as a social tool in ensuring ethical behaviors are in place (use the registration of engineers act 1967 as a guide line). To be a professional there are a certain set of rules that you have to comply to this rules. Engineering societies in this case have adopted a set of rules knows as the code of ethics. Basically, a code of ethics provides a framework for ethical judgment for a professional. [1] Framework meaningRead MoreEthics Essay - Stuck in the Middle1206 Words   |  5 Pagesimportant to understand why ethical decisions are made in business and what, if any, factors can influence the processes/procedures and ultimately the consequences of these decisions (Crane and Matten, 2010). All business activities involve some sort of decision-making but how people integrate ethics in that process varies from person to person. Many employees today are faced with situations that require decisions to be made based on their moral judgment. Our civil engineer was challenged with an ethicalRead MoreWorking As An Engineer For Electrical Engineering1047 Words   |  5 PagesWorking as an engineer is much different than training to be an engineer, unlike school, there is no typical day. Typically, engineers work in office buildings, laboratories, or industrial plants, but others work outdoors at construction sites, oil exploration and production sites. In outdoor sites, engineers usually monitor, direct operations, or solve on-site problems. Some engineers travel extensively to plants or work-sites in their area and abroad. Having investigated a career in electricalRead MoreSoftware Engineering992 Words   |  4 Pagesgoals. I have never actually applied the GIOADA process to my decision making in the past. After reading the document that describes the GIOADA process, I will start applying this process to future decisions I make in life. Also, as I look back at some of the big decisions I made previously, I wish I applied the GIOADA process in making these decisions. That would have allowed me to more strongly analyze all the processes of the decision making. My goal in life right now is a choice between two veryRead MoreThe Ethics Of An Engineer982 Words   |  4 PagesFor an engineer, safety is a full time job. As engineers, it is not only seen as fulfilling a social responsibility or an ethical obligation, but considered the top most priority in our line of duty. It is partially for this reason that design standards, codes and specifications have been established. These design standards serve as guidelines or insurance so to speak for an engineer to meet his or her legal obligations. However, at the end of the day it is the engineer’s responsibility for bearing

Research Proposal Impact of Corporate Governance on Organization

Question: Discuss about the Research Proposal on Impact of Corporate Governance on Organizational Performance. Answer: Introduction Corporate governance can be defined as the ways in which a corporation or a business is governed i.e. it facilitates in managing and directing the companies. Moreover it can also be referred to as the process of carrying out the business as per the desire of the stakeholders and the corporate governance is mainly carried out by the board of directors and the concerned committees in order to achieve an effective balance between the individual goals and the societal goals together with balancing the social and the economic goals (Hirschey et al., 2007). Thus it can be said that with ineffective corporate governance, the organizations fail in achieving their goals, aims and objectives which ultimately leads to the organizational failure. Thus taking into consideration the above aspects, it has been observed that corporate governance of the companies have gained much importance over the past decades and this can also be related to events of high profile corporate collapses in case of HIH insurance and One.Tel in Australia. So as a result of these incidents, the Australian Stock Exchange (ASX) released a document named under Principles of Good Corporate Governance and Best practice Recommendations and it emphasizes upon providing strict guidelines in the context of the implementation of the practices related corporate governance for the maximization of the value with the help of innovation, entrepreneurship, exploration and development. So it can be said that corporate governance drives the organizations to be fair and ethical in their practices and approach taking into consideration its involvement with the extensive group of stakeholders that include the suppliers, the government, the shareholders and the customers a nd the employees (Mallin, 2008). Thus it facilitates the business organization to develop an effective structure and adopt efficient processes for facilitating and monitoring effective management that include the mechanisms towards ensuring legal compliance and avoiding improper and unlawful behavior. Thus the researcher in the present study would strive towards gaining an understanding of the concept of corporate governance and analyzing whether corporate governance is related to the organizational performance in the context of Woolworths Ltd which is a major Australian company operating in the retail industry across New Zealand and Australia. Moreover the company is also the largest takeaway liquor retailer in Australia (Woolworths, 2012). The company has its headquarter at Bella Vista in New South Wales in Australia and it is the second largest retailer in Australia and New Zealand in terms of revenue. Research background Corporate governance has been put forward as a relationship that exists between the management of the company, the board of directors, the shareholders and the other stakeholders. Corporate governance in the past few decades has emerged as a major issue in the business organizations and thus taking into consideration these issues, there have been various legislative changes and the provisions that have been implemented on business organizations across the globe so that the governance arrangements can be improved and enhanced (Hill, 2008). This has made it compulsory on the part of the business organizations to abide by these policies and provisions so that the maximization of the value on the part of the shareholders can be ensured by making an effective use of the resources that are available to the business, enhancing the ability to have an easy access to the capital and thus enhancing the confidence of the investors (Farrer and Ramsay, 2008). So it is observed that corporate gover nance not only takes into consideration only the internal organizational conditions, it also emphasizes upon the external organizational conditions and thus providing a way regarding how the business organizations need to be managed in an efficient manner to respond efficiently to the external conditions. So the researcher would emphasize upon how corporate governance leads the organization towards efficiently managing the external as well the internal conditions to lead the organization towards success in the context of Woolworths Ltd. Research Rationale The impact of corporate governance on the maximization of the value on the part of the shareholders has emerged as a topic of interest and from the early researches this has been established. But despite of the acceptance of the role of corporate governance, the studies failed in providing a detailed conclusion in the context of the extent to which the individual monitoring mechanisms strive towards enhancing the value of the shareholders and the performance of the firm. So this motivated the researcher to undertake the study and analyze the ways in which corporate governance facilitates the management and the business to enhance the value of shareholders and the performance on the firm. However, the study would be limited to a particular organization i.e. Woolworths Ltd operating in the retail industry in Australia. Problem Statement With the passage of time, developments in the business environment have taken place and changes on the part of the stakeholders have taken place in the ways in which they tend to look upon the business organization. So at present the stakeholders demands the business organizations to be fair and ethical in their approach in both their and external operations and it has also been proved that it facilitates the business organizations to have a good brand image in the market and enhanced business profitability with customer loyalty (Hirschey et al., 2007). So in order to achieve this, there are certain factors that need to be taken into consideration and among the concerned factors corporate governance is the most essential factors. Thus the problem that has been unidentified by the researcher for the particular study is the role of corporate governance in enhancing the firm performance and maximizing the shareholders value. Research Aim and Objectives The researcher in the present study would emphasize upon analyzing the role of corporate governance and thus the entire study would be observed to be revolving around the following objectives: To analyze the factors associated with corporate governance in the context of Woolworths Ltd. To analyze the impact of corporate governance on organizational performance in the context of Woolworths Ltd. To recommend towards enhancing the corporate governance. Literature Review Introduction As per the studies conducted Newton, (2015), corporate governance can be defined as the ways in which the business organization is managed together with reflecting the corporate and the other structures of the organization, organizational culture and its strategies and policies and the ways in which the stakeholders are managed. Thus from the above it can be identified that corporate governance can be looked upon as a culture of the business that strives to foster economic growth through enhancing the confidence on the part of the stakeholders. Moreover on the other hand, Treichler, (2007) put forward the fact that corporate governance can also be looked upon as a totality of the organizational and the institutional mechanisms that also takes into consideration the intervention, the decision making and the control rights that facilitates the business organizations in efficiently managing the conflicts of interest that tend to exit among the stakeholders. Thus from the above it can be inferred that the management of the organizations are involved in taking various decisions but the quality of decisions that are taken by the directors of the company does not depend only upon the attitude of the directors towards adopting the right course of actions but it also depends upon the extent to which these resolutions are similar or in harmony to the long term goals on the part of the stakeholders. Factors of Corporate Governance Effectiveness of the Board Taking into consideration the board effectiveness in business organizations, it has been observed that it involves various factors like the structure of the board, board composition, board size, independence of directors and the performance. So in this context, studies of (Baxt et al., 2002) have revealed the fact that it is expected that a board with limited size should perform more efficiently in comparison to the board which is bigger in size since small size leads to enhanced communication and thus effective decision making leading to enhanced organizational performance. CEO Duality It has been put forward by the studies conducted by Baysinger Butler, (2008) that independent leadership is more effective in comparison to the organizations that practice CEO duality. Audit Quality Higher quality level of audit tends to for a major part of the governance mechanism and thus the audit committee and the auditors tend to play a major role in looking after the financial management of the company that leads to enhanced performance on the part of the business organization (Baysinger Hoskisson, 2009). However it has also be observed that even though there exist an effective link between the governance, the audit quality and financial performance, audit quality has relationship with dividend yield and not with the operating performance of the organization. Social Responsibility Corporate social responsibility in the present times have emerged as an increasing need for the business organizations since they have to involve in high level interaction with the different stakeholders and also with the society at a large (Hunnicutt, 2009). So if they tend to behave ethically and fairly then it would facilitate the business organization in sending or communicating the right message to the different stakeholders and thus it would facilitate in developing a positive perception of the stakeholders towards the company which would ultimately lead to enhanced organizational performance and brand image. The Australian Securities Exchange (ASX) Corporate Governance Councils Principles The ASX, in the context of the corporate governance of the business organizations operating in Australia tends to play a major role and there have been 10 core principles that have been laid down by ASX for effective corporate governance. These principles tend to act as guidelines for the business organizations and are also not intended to be authoritarian and this is because a business organization in Australia enjoys the flexibility of not adopting the principles if it is felt by the company that the principle is not appropriate in a particular circumstance (Bebchuk et al., 2008). However it is mandatory on the part of the business organizations to disclose in their annual statement the extent to which they have been successful in abiding by the best and the recommendations that have been put forward by ASX Corporate Governance Council and if they have adopted any alternative approaches, then it is mandatory they are justified. Moreover the roles of the management and the board are also stated by the ASX Corporate Governance principles by maintaining an effective balance of the experience, skills and the independence that is appropriate to the extent and the nature of the operations of the business organization (Atmaja, 2009). The 10 core principles can be listed as follows: Recognizing and publishing the roles and responsibilities of the board of directors of the organization. The business organization should be characterized with a board that is effective in terms of size, commitment and ability to discharge their responsibilities and duties. The organizations should emphasize upon promoting ethical decision making. Should be characterized with an organizational structure for efficiently verifying and safeguarding the integrity of the financial reporting of the business organization. The firm should strive towards prompting the balanced disclosures of materials (Svensson and Wood, 2007). The rights of the shareholders should be respected and they should be allowed to practice those rights. The company should have an effective risk management system to identify the potential risks and take necessary measures. The company should be involved in fairly reviewing the activities and strive towards enhancing the management and board effectiveness. Ensuring fair and just remuneration (Shekhar and Stapledon, 2007). Recognizing the legal obligation together with the other obligations towards the stakeholders. Conceptual Framework [Source: Self] Thus in the present study the researcher would analyze the concept of corporate governance in the context of aspects like the size of the board, CEO duality, independence of directors, audit quality and others and how these factors makes a significant impact on the organizational performance . So corporate governance factors would be considered as independent variable and the performance would be considered as a dependent variable.Research MethodologyResearch methodology helps the researcher to evaluate and analyze the collected data and information in most effective manner (Hair and Money, 2011). Thereby his aid in gaining and establishing a standardized procedure in order to evaluate and conduct the research so that every information and data that has been collected by the researcher is focused upon when needed. Research philosophy Research philosophy helps the researcher in order to develop skills and knowledge most effective and successful manner while conducting the research. There are three types of research philosophies are available and these are the realism philosophy, positivism philosophies and interpretivism philosophies. The interpretivism philosophy provides the thoughts that the social world of the management and organization is multifaceted since they are formulated in rules and regulations. The positivism philosophies offer effective opportunities to the researcher to analyze the outcomes with using an effective statistic tools and techniques (VanderStoep and Johnson, 2009). This philosophy also offers the researcher to collect most relevant information and data related with the present research topic that has been accepted for the study. In addition to this realism philosophy is based on the person attitude and values are mutually dependent to each other. Justification The primary purpose of the present research is to evaluate and analyze the role of corporate governance in organizational performance and maximization of value on the part of the shareholders in the context of the Woolworths Ltd. Therefore taking into consideration the facts and observation the researcher would use positivism philosophy since the quantitative data would be involved in the study and the researcher would also adopt the realism philosophy since qualitative data would be involved. Research Approach Research approach gives an explanation to the progress pattern of the research that has been adopted by the researcher. The researcher mainly has two approaches to follow namely the deductive approach and the inductive approach. In the process of deductive approach the researcher formulates and evaluates the data and information on the basis of the available theories (Saunders et al., 2009). On the basis of various data collected by the researcher, the researcher rejects or confirms the data and information and resolves the issue. The deductive approach follows the positivism philosophy assisting the researcher to reach at specific situations. In the deductive approach the researcher make use of observed data and information, here there is no predetermined theory to help the researcher to collect the relevant data or information to test the collected data and information (Morgan, 2007). Here in the deductive approach the researcher make use of real life observation to produce subjective reasoning to make the hypothesis. Justification The researcher would adopt the inductive approach since the study would be based mainly upon the research objectives that have been set and so in this particular study the researcher would emphasize upon moving from the particular experiences to more general form of the propositions so analyze the role of corporate governance. Data Collection Data and information plays an important roles and using an effective data and information researcher gain an accurate outcomes (Cooper and Schindler, 2010). Thus to conduct research most effective and appropriate manner researcher would collect both primary and secondary data. In addition researcher would implement a mix approach that would include both the quantitative and qualitative data collection methods. Primary and Secondary data Primary data refers to the fresh data that is collected by the researcher. The primary data are the most relevant and it involves a lot of time to be collected and the procedure is lengthy on the other hand the secondary data are the data that has already been collected for other research and thus guiding the research work. The primary data would be collected directly with help of the survey questionnaire method and face to face interview method and the secondary data would be collected from various online and offline sources, like online journals, websites and from library sources. Qualitative and Quantitative data The data which would be collected for the research are again classified into quantitative and qualitative data. The researcher would analyze the responses of the target audience depending upon the pattern of the collected data. Qualitative data refers to the detail form of response that are narrative whereas Quantitative data refers to the numerical data that are recorded statically by using statistical tools (Crowther and Lancaster, 2012). Example of a Qualitative Data-respondents choice likes and dislikes, etc, Example of Quantitative Data-age, salary, etc. The Qualitative Data in the particular study would be collected by conducting interview method where a particular set of questions would be asked to the managers. The Quantitative would be collected by conducting a survey with help of a questionnaire targeting the employees from the organization. Sampling Choice and Sample Size The researchers would use the probabilistic sampling technique to select the employees for the survey since it would facilitate them with equal chance of participation and the researcher would use the non-probabilistic sampling technique to select the managers since their participation would depend upon their busy schedule (Saunders et al., 2009). The researcher would target 4 managers for interview and 40 employees for the survey. Data Analysis The qualitative data would be analyzed with help of conceptualization method by the researcher which would provide him the opportunity to compare the emerging themes with the previous theories. The quantitative data i.e. the response of the employees would be analyzed with statistical tools and techniques with the help of use of MS excel, bar char and pie chart. Research limitations The researcher would face both the time and financial constraint for the study. This is because the study is cross-sectional in nature, so time would be major constraint and it would involve lot of traveling expenses, expenses to purchase the materials and the other requirements for the study (Saunders et al., 2009). Research Ethics The researcher would share the details of the research among the respondents to maintain the ethics of the research. The details would be shared among the participants and respondents to explain them the purpose of the research. The data collected by the researcher would be mainly used for the academic purpose (Cameron, 2009). Confidentiality of the data collected from managers and employees would be maintained by the researcher. Time table Sep Oct Nov Dec Week 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Activity 1. Final aim and objectives 2. Meeting with supervisor 3. Literature review 4. Designing research methodology 5. Design of research instrument 6. Data collection 7. Data analysis 8. Write up and final submission Possible Outcome It is expected that corporate governance tend to lead the organization towards enhanced performance and there would be positive relationship between the firm performance and corporate governance. References Ali, S. (2006). Corporate Governance and Stock Liquidity in Australia: A Pitch.SSRN Electronic Journal. Atmaja, L. (2009). Governance mechanisms, simultaneity and firm value in Australia.International Journal of Corporate Governance, 1(3), p.241. 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